THE MANUFACTURING STRENGTH BEHIND ALUSTEEL’S GLOBAL REACH

By Rodolphe Asmar 

When people think about the building envelope industry, they often focus on the finished result: the striking façades, the architectural expression and the buildings that come to define skylines. What is sometimes less noticeable is the extensive engineering and manufacturing expertise that transforms these ambitious designs into structures that perform reliably and withstand the test of time.  

Over the years, I’ve come to appreciate that manufacturing is not just a stage in the delivery process. At Alusteel, manufacturing has always been one of the core foundations of our business. It is where engineering concepts become tangible solutions, bringing together advanced technology with the experience and craftsmanship of our teams to ensure every system performs exactly as intended. Here every detail is carefully considered, and the quality of the product is truly established long before it reaches site. 

Manufacturing at the Core 

As Alusteel has expanded internationally, it has always been important to us that our manufacturing capabilities grow alongside. Today, our facilities in Lebanon, Cyprus and the Kingdom of Saudi Arabia allow us to support projects across different markets while staying closely connected to the production process itself. Having that level of involvement means we understand every stage of the process and can respond efficiently to the evolving needs of each project without compromising quality or consistency. 

Each of these factories is equipped to produce a wide range of high-performance façade systems using advanced production technologies and specialised machinery. But of course, machinery alone is never enough. The real craftsmanship lies in the people behind it: the engineers, fabricators and production teams whose experience turns technical drawings into systems that can be manufactured and installed with confidence. It is this combination of innovation and practical know-how that allows us to take on increasingly complex projects while maintaining the level of precision our work demands. 

Investing in the Future 

And although no amount of technology can replace experience, we also continuously invest in new machinery and production capabilities. This ensures our facilities stay ahead of the industry curve, while always being equipped to respond to the increasingly complex requirements of modern construction. 

As Alusteel’s projects become more ambitious and our geographical reach continues to grow, manufacturing remains just as important as it was when the company was first established. We will continue investing in our facilities across Lebanon, Cyprus and the Kingdom of Saudi Arabia, strengthening our capabilities and equipping our teams with the technologies they need to meet changing industry demands.  

But without the expertise and craftsmanship of our teams, this machinery could never achieve its full potential. Together, they ensure that our manufacturing operations continue to support projects of increasing scale and complexity, always delivering the quality our clients have come to expect.  

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FADI ROMANOS

MANAGING PARTNER, ALUSTEEL GROUP DIRECTOR

With over 17 years of mechanical engineering experience, Fadi Romanos has honed his expertise through his work on a wide range of prestigious projects in both Lebanon and internationally. As a managing partner and Alusteel Group Director, he taps into this expertise by efficiently managing and scheduling all phases of the group’s projects, monitoring production and ensuring a high-performance workflow based on daily reports. He is also responsible for controlling cost and cash flow, coordinating with subcontractors and suppliers, as well as maintaining contractual records and contracts.

ROLAND ASMAR

MANAGING PARTNER, ALUSTEEL GROUP GENERAL DIRECTOR

Roland Asmar brings a wealth of expertise to his role as a managing partner and Alusteel Group General Director, honed over 19 years of experience working within the building envelope industry. He has overseen the group’s portfolio of standout projects as head of operations, managing the day-to-day activities across the global network. Ensuring Alusteel consistently works according to the highest standards of quality and performance, Roland manages quality assurance programmes for the group. While his continuous research into new technologies and alternative methods of efficiency, ensures expectations are exceeded, always with a commitment to peak standards, from design to build environments.

RODOLPH ASMAR

MANAGING PARTNER, ALUSTEEL GROUP BUSINESS DEVELOPMENT MANAGER

A success-driven innovator, Rodolph brings over eight years of experience developing and executing business development strategies, to his role as a managing partner and Alusteel’s Group Business Development Manager. With a background in international affairs, operations and human resources, Rodolph has an in-depth understanding of what each client needs. Which he backs up with proven ability to present and plan technically oriented solutions, all while maintaining seamless communication and superior standards of excellence. Responsible for identifying new market opportunities and developing strategies for further expansion, Rodolph also ensures project scopes and milestones are well defined, to successfully meet all client requirements.

RICHARD ASMAR

MANAGING PARTNER, ALUSTEEL GROUP HEAD OF OPERATIONS

Overseeing and managing all workshop operations and activities at Alusteel, Richard Asmar guarantees the high-quality of all materials and ensures company targets, goals and objectives are consistently met in terms of both time and budget. In his role as a managing partner and Alusteel Group Head of Operations, Richard has worked on a number of landmark projects, maintaining the company’s role as leaders in the building envelope industry through state-of-the-art engineering and operational proficiency. A specialist in Auto-Cad, Revit, Opticut, Office, MS project/Primavera, Chaccal, Logikal and Orga data, Richard also holds a BA in Computer Engineering and System Information.

DR. ROY ASMAR

MANAGING PARTNER, ALUSTEEL GROUP CHAIRMAN

Having built an impressive career in Material Physics and mechanics, Dr. Roy Asmar has amassed vast expertise in the production and implementation of metallic and glazed façades. He also brings a wealth of scientific building envelope engineering know-how and technical proficiency to the role, garnered through previous experience working as a professor of Material Physics, with particular specialisation in the material fabrication and characterisation fields of metals, alloys and glass. With a Ph.D. in Material Physics from Montpellier II University, Dr. Roy has been published in a plethora of acclaimed international journals. He has also been on the committee of a selection of reputed workshops and has won a number of international awards for his innovative practices, broad research and high-quality products.