LEGACY OF EXCELLENCE

PIONEERING EXCELLENCE SINCE 1990

The last 35 years of Alusteel’s operations and expansion are the result of our vision to create a leading building envelope solutions company, built on state-of-the-art engineering, excellence and innovation. Today, over four decades later, I am immensely proud of the legacy my family and team have crafted over the years. A legacy passed down through the generations, which together we promise to keep alive.

And it’s a promise we are all deeply committed to – to continue this tradition of excellence, upholding the values that have made Alusteel what it is today, always delivering on time, with competitive pricing and never compromising on quality. And indeed to continue shaping the future of our company, as pioneers at the forefront of this industry. This is our passion. This is our purpose.

THE STORY OF ALUSTEEL

The legacy begins in Lebanon, when Alusteel’s founder began a family aluminium company, that has since grown to become a global leader in the building envelope industry. From our humble beginnings in 1990, Alusteel now has a network of high-performance factories around the world. Which together stand as a testament to the values which Alusteel was modelled on – innovation, precision, progress and perfectionism. Today these profound commitments fuel every Alusteel product and project.
Combining invaluable human assets fuelled by experience and expertise, with state-of-the-art engineering, precision machinery and cutting-edge technology, we exceed the expectations of an international clientele, always at the highest standards of quality and sustainability. Our team consistently raise the benchmark for forward-thinking creativity, designing bespoke systems and solutions that help define a building’s individual aesthetic. Each project is a new canvas of imagination.
JOIN US AS WE CONTINUE BUILDING A HERITAGE OF EXCELLENCE
LEADING WITH INNOVATION

Alusteel’s vision is to continue exceeding clients’ expectations, as the foremost provider of innovative engineering solutions in the Middle East and Africa. Positioned at the helm of the building envelope industry, we promise to consistently maintain superior design and quality standards, in the precision manufacturing, assembly and installation of high-end aluminium, steel and glass products.

RAISING THE STANDARDS

Peak performance and quality standards are what we do, from design to build environments. Always employing global best practices across all company operations, based on the latest research in materials science and system modelling.

GUIDED BY EXCELLENCE
Alusteel’s values are the cornerstone of our commitment to excellence. Operations are characterised by superior engineering and technical competency, with each project adhering to international standards (ISO 9001:2008). Meanwhile, our consistent timely delivery and competitive pricing strategies reflect a focus on efficiency and value, without compromising on precision or quality.
QUALITY IN ACTION

Alusteel is a fully licensed and registered company. Demonstrating the group’s dedication to global best practices and highest standards, Alusteel’s quality management system earned a world-class ISO 9001:2008 certified in 2014, in compliance with strict requirements and international standards.

WELCOME TO ALUSTEEL GROUP

MEET THE MANAGEMENT

DR. ROY ASMAR

MANAGING PARTNER, ALUSTEEL GROUP CHAIRMAN

RODOLPH ASMAR

MANAGING PARTNER, ALUSTEEL GROUP BUSINESS DEVELOPMENT MANAGER

RICHARD ASMAR

MANAGING PARTNER, ALUSTEEL GROUP HEAD OF OPERATIONS

ROLAND ASMAR

MANAGING PARTNER, ALUSTEEL GROUP GENERAL DIRECTOR

FADI ROMANOS

MANAGING PARTNER, ALUSTEEL GROUP DIRECTOR
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FADI ROMANOS

MANAGING PARTNER, ALUSTEEL GROUP DIRECTOR

With over 17 years of mechanical engineering experience, Fadi Romanos has honed his expertise through his work on a wide range of prestigious projects in both Lebanon and internationally. As a managing partner and Alusteel Group Director, he taps into this expertise by efficiently managing and scheduling all phases of the group’s projects, monitoring production and ensuring a high-performance workflow based on daily reports. He is also responsible for controlling cost and cash flow, coordinating with subcontractors and suppliers, as well as maintaining contractual records and contracts.

ROLAND ASMAR

MANAGING PARTNER, ALUSTEEL GROUP GENERAL DIRECTOR

Roland Asmar brings a wealth of expertise to his role as a managing partner and Alusteel Group General Director, honed over 19 years of experience working within the building envelope industry. He has overseen the group’s portfolio of standout projects as head of operations, managing the day-to-day activities across the global network. Ensuring Alusteel consistently works according to the highest standards of quality and performance, Roland manages quality assurance programmes for the group. While his continuous research into new technologies and alternative methods of efficiency, ensures expectations are exceeded, always with a commitment to peak standards, from design to build environments.

RODOLPH ASMAR

MANAGING PARTNER, ALUSTEEL GROUP BUSINESS DEVELOPMENT MANAGER

A success-driven innovator, Rodolph brings over eight years of experience developing and executing business development strategies, to his role as a managing partner and Alusteel’s Group Business Development Manager. With a background in international affairs, operations and human resources, Rodolph has an in-depth understanding of what each client needs. Which he backs up with proven ability to present and plan technically oriented solutions, all while maintaining seamless communication and superior standards of excellence. Responsible for identifying new market opportunities and developing strategies for further expansion, Rodolph also ensures project scopes and milestones are well defined, to successfully meet all client requirements.

RICHARD ASMAR

MANAGING PARTNER, ALUSTEEL GROUP HEAD OF OPERATIONS

Overseeing and managing all workshop operations and activities at Alusteel, Richard Asmar guarantees the high-quality of all materials and ensures company targets, goals and objectives are consistently met in terms of both time and budget. In his role as a managing partner and Alusteel Group Head of Operations, Richard has worked on a number of landmark projects, maintaining the company’s role as leaders in the building envelope industry through state-of-the-art engineering and operational proficiency. A specialist in Auto-Cad, Revit, Opticut, Office, MS project/Primavera, Chaccal, Logikal and Orga data, Richard also holds a BA in Computer Engineering and System Information.

DR. ROY ASMAR

MANAGING PARTNER, ALUSTEEL GROUP CHAIRMAN

Having built an impressive career in Material Physics and mechanics, Dr. Roy Asmar has amassed vast expertise in the production and implementation of metallic and glazed façades. He also brings a wealth of scientific building envelope engineering know-how and technical proficiency to the role, garnered through previous experience working as a professor of Material Physics, with particular specialisation in the material fabrication and characterisation fields of metals, alloys and glass. With a Ph.D. in Material Physics from Montpellier II University, Dr. Roy has been published in a plethora of acclaimed international journals. He has also been on the committee of a selection of reputed workshops and has won a number of international awards for his innovative practices, broad research and high-quality products.