Alusteel Showcases Building Envelope Expertise at Zak World of Façades

A strategic presence across the speakers programme and conference reinforced the company’s role as a leading voice in the global building envelope sector.

Alusteel participated as a Powered By sponsor at the 220th edition of Zak World of Façades Cyprus, held at the Four Seasons Hotel in Limassol on 11 June 2026. Bringing together leading architects, engineers, consultants and industry professionals, the event provided a platform to explore the latest developments shaping the future of façade design and building envelope engineering.

Alusteel was represented by Managing Directors and team members from its global headquarters, with Managing Partner Rodolphe Asmar taking to the stage as a featured speaker. Joined by members of the leadership team, he presented the session ‘Engineering the Building Envelope: From Complex Geometry to Long-Term Performance’, offering insights into the technical expertise and real-world experience behind some of the company’s most challenging projects.

Drawing on the company’s extensive international portfolio, the presentation explored the engineering principles behind complex façade solutions through a series of technical case studies. These highlighted how Alusteel approaches technically demanding projects, translating ambitious architectural innovations into practical, high-performing engineering solutions.

Rodolphe also joined a panel discussion alongside fellow industry leaders on the topic ‘Reflecting on a Decade of Rapid Evolution & Transformation of the Construction and Façade Industry in Cyprus’, sharing perspectives on the developments that have shaped the sector over the past decade and the direction it continues to take.

Rodolphe Asmar’s contribution to the conference was further recognised with a speaker award, marking his participation in the technical discussions and reflecting Alusteel’s active role in the wider industry dialogue driving the sector forward.

Commenting on Alusteel’s involvement, Rodolphe Asmar said: “Events such as Zak World of Façades create an important opportunity to share practical experience and gain fresh perspectives from others working across the sector. As our industry continues to evolve, these conversations are essential in driving innovation and ensuring we continue delivering solutions that respond to the increasingly complex demands of modern construction.”

As a Powered By sponsor, Alusteel was proud to support an international conference that brings together expertise from across the façade and construction industries. Its participation reflected the depth of expertise that underpins the company’s work across international markets.

Scroll to Top

Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
1
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
previous arrow
next arrow
 

Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
previous arrow
next arrow
 

Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
previous arrow
next arrow
 

FADI ROMANOS

MANAGING PARTNER, ALUSTEEL GROUP DIRECTOR

With over 17 years of mechanical engineering experience, Fadi Romanos has honed his expertise through his work on a wide range of prestigious projects in both Lebanon and internationally. As a managing partner and Alusteel Group Director, he taps into this expertise by efficiently managing and scheduling all phases of the group’s projects, monitoring production and ensuring a high-performance workflow based on daily reports. He is also responsible for controlling cost and cash flow, coordinating with subcontractors and suppliers, as well as maintaining contractual records and contracts.

ROLAND ASMAR

MANAGING PARTNER, ALUSTEEL GROUP GENERAL DIRECTOR

Roland Asmar brings a wealth of expertise to his role as a managing partner and Alusteel Group General Director, honed over 19 years of experience working within the building envelope industry. He has overseen the group’s portfolio of standout projects as head of operations, managing the day-to-day activities across the global network. Ensuring Alusteel consistently works according to the highest standards of quality and performance, Roland manages quality assurance programmes for the group. While his continuous research into new technologies and alternative methods of efficiency, ensures expectations are exceeded, always with a commitment to peak standards, from design to build environments.

RODOLPH ASMAR

MANAGING PARTNER, ALUSTEEL GROUP BUSINESS DEVELOPMENT MANAGER

A success-driven innovator, Rodolph brings over eight years of experience developing and executing business development strategies, to his role as a managing partner and Alusteel’s Group Business Development Manager. With a background in international affairs, operations and human resources, Rodolph has an in-depth understanding of what each client needs. Which he backs up with proven ability to present and plan technically oriented solutions, all while maintaining seamless communication and superior standards of excellence. Responsible for identifying new market opportunities and developing strategies for further expansion, Rodolph also ensures project scopes and milestones are well defined, to successfully meet all client requirements.

RICHARD ASMAR

MANAGING PARTNER, ALUSTEEL GROUP HEAD OF OPERATIONS

Overseeing and managing all workshop operations and activities at Alusteel, Richard Asmar guarantees the high-quality of all materials and ensures company targets, goals and objectives are consistently met in terms of both time and budget. In his role as a managing partner and Alusteel Group Head of Operations, Richard has worked on a number of landmark projects, maintaining the company’s role as leaders in the building envelope industry through state-of-the-art engineering and operational proficiency. A specialist in Auto-Cad, Revit, Opticut, Office, MS project/Primavera, Chaccal, Logikal and Orga data, Richard also holds a BA in Computer Engineering and System Information.

DR. ROY ASMAR

MANAGING PARTNER, ALUSTEEL GROUP CHAIRMAN

Having built an impressive career in Material Physics and mechanics, Dr. Roy Asmar has amassed vast expertise in the production and implementation of metallic and glazed façades. He also brings a wealth of scientific building envelope engineering know-how and technical proficiency to the role, garnered through previous experience working as a professor of Material Physics, with particular specialisation in the material fabrication and characterisation fields of metals, alloys and glass. With a Ph.D. in Material Physics from Montpellier II University, Dr. Roy has been published in a plethora of acclaimed international journals. He has also been on the committee of a selection of reputed workshops and has won a number of international awards for his innovative practices, broad research and high-quality products.