Alusteel Launches New Website Showcasing Industry Leadership

Pioneering visionaries at the forefront of the global façade sector make a strong statement with the launch of a new online platform

Building envelope specialist Alusteel, is excited to unveil the launch of its brand-new website. Designed to reflect the company’s state-of-the-art engineering excellence and deep-rooted expertise, the digital platform showcases Alusteel’s extensive portfolio of prestigious projects around the world. Furthermore, it highlights the comprehensive services and solutions offered by the company, in the design, manufacturing, assembly and installation of high-end products and systems for developments around the world.  

Alusteel has evolved exponentially over the past three decades. Today, the group stands as a significant multi-regional powerhouse, with headquarters and high-performance factories in the Kingdom of Saudi Arabia, Nigeria and Lebanon, as well as an additional main hub in Cyprus. From these strategic bases, the group seamlessly coordinates operations, covering international market needs, with over 100 projects spanning nine countries across the Middle East, North Africa and Europe.

The new site features an interactive map detailing all of the group’s projects worldwide and demonstrating Alusteel’s pivotal role in shaping skylines from Limassol, Ayia Napa and Nicosia, to Bahrain, Zambia, Cotonou, The Ivory Coast and The Democratic Republic of Congo. Visitors can also browse the full roster of Alusteel’s projects, displaying the company’s ability to exceed expectations through state-of-the-art engineering, cutting-edge design innovation and precision technology. From commercial and public developments, to mixed-use, residential and highly challenging constructions, this portfolio is a testament to Alusteel’s commitment to the highest standards of quality and sustainability.

“Our new website embodies Alusteel’s ongoing mission to lead the industry through innovation and excellence. It allows us to showcase our extensive project portfolio and share our expertise on a global scale,” said Rodolph Asmar, Alusteel’s Group Managing Partner. “We are excited about this new chapter and look forward to continuing our work as trusted partners of choice for leading architects, contractors and developers around the world.”

In addition to detailed project information, the new website also offers an in-depth look into Alusteel’s methodologies, from initial engineering to post-installation support, ensuring that stakeholders can understand the full scope of the group’s services and products. As Alusteel continues to expand its international presence and enhance its technological prowess, this user-friendly online platform will serve as a central hub for clients and partners seeking unparalleled building envelope solutions.

The Amathus Residences project is a cornerstone in Alusteel’s portfolio, demonstrating the company’s capacity to handle complex, large-scale projects that require precision and innovation. For Cyprus, the development of such high-standard living facilities not only enhances the local architectural landscape but also boosts the tourism sector, attracting international visitors and investors to the region. This project underscores Alusteel’s role in driving the local economy forward and raising the architectural standards within the luxury real estate market.

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FADI ROMANOS

MANAGING PARTNER, ALUSTEEL GROUP DIRECTOR

With over 17 years of mechanical engineering experience, Fadi Romanos has honed his expertise through his work on a wide range of prestigious projects in both Lebanon and internationally. As a managing partner and Alusteel Group Director, he taps into this expertise by efficiently managing and scheduling all phases of the group’s projects, monitoring production and ensuring a high-performance workflow based on daily reports. He is also responsible for controlling cost and cash flow, coordinating with subcontractors and suppliers, as well as maintaining contractual records and contracts.

ROLAND ASMAR

MANAGING PARTNER, ALUSTEEL GROUP GENERAL DIRECTOR

Roland Asmar brings a wealth of expertise to his role as a managing partner and Alusteel Group General Director, honed over 19 years of experience working within the building envelope industry. He has overseen the group’s portfolio of standout projects as head of operations, managing the day-to-day activities across the global network. Ensuring Alusteel consistently works according to the highest standards of quality and performance, Roland manages quality assurance programmes for the group. While his continuous research into new technologies and alternative methods of efficiency, ensures expectations are exceeded, always with a commitment to peak standards, from design to build environments.

RODOLPH ASMAR

MANAGING PARTNER, ALUSTEEL GROUP BUSINESS DEVELOPMENT MANAGER

A success-driven innovator, Rodolph brings over eight years of experience developing and executing business development strategies, to his role as a managing partner and Alusteel’s Group Business Development Manager. With a background in international affairs, operations and human resources, Rodolph has an in-depth understanding of what each client needs. Which he backs up with proven ability to present and plan technically oriented solutions, all while maintaining seamless communication and superior standards of excellence. Responsible for identifying new market opportunities and developing strategies for further expansion, Rodolph also ensures project scopes and milestones are well defined, to successfully meet all client requirements.

RICHARD ASMAR

MANAGING PARTNER, ALUSTEEL GROUP HEAD OF OPERATIONS

Overseeing and managing all workshop operations and activities at Alusteel, Richard Asmar guarantees the high-quality of all materials and ensures company targets, goals and objectives are consistently met in terms of both time and budget. In his role as a managing partner and Alusteel Group Head of Operations, Richard has worked on a number of landmark projects, maintaining the company’s role as leaders in the building envelope industry through state-of-the-art engineering and operational proficiency. A specialist in Auto-Cad, Revit, Opticut, Office, MS project/Primavera, Chaccal, Logikal and Orga data, Richard also holds a BA in Computer Engineering and System Information.

DR. ROY ASMAR

MANAGING PARTNER, ALUSTEEL GROUP CHAIRMAN

Having built an impressive career in Material Physics and mechanics, Dr. Roy Asmar has amassed vast expertise in the production and implementation of metallic and glazed façades. He also brings a wealth of scientific building envelope engineering know-how and technical proficiency to the role, garnered through previous experience working as a professor of Material Physics, with particular specialisation in the material fabrication and characterisation fields of metals, alloys and glass. With a Ph.D. in Material Physics from Montpellier II University, Dr. Roy has been published in a plethora of acclaimed international journals. He has also been on the committee of a selection of reputed workshops and has won a number of international awards for his innovative practices, broad research and high-quality products.