GOLD Magazine: Shaping Skylines, Masters of the Building Envelope

Established in 1990 as a family-owned aluminum company in Lebanon, Alusteel has grown exponentially over the past three decades, evolving into a leading international powerhouse of the building envelope industry. The company designs, manufactures, installs and assembles a range of high-end systems, solutions and products for use across the building envelope. And as internationally recognized facade specialists and key industry authorities, Alusteel also delivers a holistic range of specialized services for the undertaken projects, including engineering and comprehensive project management.

Expanding out from its home base, the company has also founded headquarters and factories in the Kingdom of Saudi Arabia (KSA), Nigeria, the Ivory Coast and Cyprus. From these local hubs, Alusteel seamlessly coordinates operations to cover international market needs, through strategically positioned satellite offices, state-of-the-art regional factories and a global network of industry leading partners. In fact, the group has become as a trusted partner on countless prestigious projects and standout developments in destinations across Africa, the Middle East and Europe, including Lebanon, Cyprus, Nigeria, Bahrain, KSA, The Ivory Coast, Benin and most recently Greece.

Exceeding Expectations through Expertise and Excellence

From this firm presence at the helm of the international industry, Alusteel collaborates with globally recognized architects, suppliers, aluminum system providers and contractors around the world. Harnessing their extensive experience in engineering and employing the latest in precision machine technology, the group specializes in premium aluminum, steel and glasswork, as well as all types of cladding solutions.

And these tailor-made products, systems and services can meet a holistic spectrum of diverse needs. Characterized by state-of-the-art engineering, creative design ingenuity and cutting-edge technology across all operations, the group’s innovative solutions combine high performance with impeccable accuracy to bring ground-breaking architectural visions to life. Always at the highest levels of quality and sustainability standards.

As a premier facade contractor, Alusteel is also uniquely positioned to provide specialized expertise for the assigned projects, in-depth market understanding and project management. The team of over 2,000 trained personnel bring a blend of technical know-how and seamless coordination skills to every project. In turn, this ensures thorough planning, organization and communication throughout every phase of development, from conception to long after delivery, with a successful and high-quality aftercare service provided on all Alusteel’s contracts. This commitment to customer satisfaction, coupled with comprehensive project coordination competence, plays a key role in setting Alusteel apart in facade contracting space.

Thus, in tandem with Alusteel’s international growth and expansion, the group has also advanced in expertise. Widely known for their state-of-the-art engineering proficiency, the company is also setting new standards in the building envelope sector, using the latest in precision, high-performance machine technology, as well as the highest quality materials and global best practices. As such, through expert workmanship and impeccable accuracy, the façade contractor has built a reputable track record for superior, cost-effective solutions, always delivered on time. Particularly in today’s ever-evolving landscape of architectural innovation, Alusteel remains at the forefront of industry advancements. A beacon of engineering expertise and technical know-how, the company is renowned for redefining the building envelope industry, leaving an indelible mark on skylines around the world.

As such, through expert workmanship and impeccable accuracy, the façade contractor has built a reputable track record for superior, cost-effective solutions, always delivered on time. Particularly in today’s ever-evolving landscape of architectural innovation, Alusteel remains at the forefront of industry advancements. A beacon of engineering expertise and technical know-how, the company is renowned for redefining the building envelope industry, leaving an indelible mark on skylines around the world.

A Testament to Building Envelope Innovation in Cyprus

Alusteel has also been instrumental in shaping the skyline of Cyprus. Working together as trusted and reliable partners for some of the island’s leading architects and real estate developers, the group has built an impressive portfolio of iconic projects, which includes some of the most prominent and often unconventional landmarks in major development hubs such as Nicosia, Limassol and Ayia Napa.

In Limassol, Alusteel contributed its market expertise to projects including the ground-breaking Limassol Del Mar, with its instantly recognizable and eye-catching facade; the entrance of the first of its kind City of Dreams integrated casino resort; The Icon, which lives up to its name as symbol of bold building envelope innovation; Sunset Gardens, MSC, BluMarine Offices Building, Wallstreet Offices Building; Amathus Residences and Sunmar Residence. In the capital, Alusteel was assigned with leading industry experts to create the monumental architectural feat that is The Landmark Nicosia, while in Ayia Napa, the group partnered with internationally renowned developers to bring the vision of the Ayia Napa Marina Tower to life.

Throughout all these projects, Alusteel consistently took a bespoke client-centric approach, providing customized services and tailor-made solutions to meet individual client requirements. Rising to the challenge of each unique project with signature engineering expertise, efficiency and know-how, the group played an integral role in defining the buildings’ distinctive aesthetics and structural integrity. The company’s expertise and commitment to precision and architectural excellence shines through in the supply and application of high-end aluminum, glass and steel products made to specification for each building envelope.

Characterized by exceptional quality, Alusteel’s meticulous work on these striking façades – both in Cyprus and around the world – extends beyond craftsmanship, pushing the boundaries of design ingenuity. In fact, today the company stands as a symbol of innovation, precision and excellence in the international building envelope industry. And as Alusteel continues to spearhead the future of development, it leaves an enduring legacy on the destinations it has shaped, crafting architectural masterpieces that redefine the way the group perceive and inhabit our built environment.

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FADI ROMANOS

MANAGING PARTNER, ALUSTEEL GROUP DIRECTOR

With over 17 years of mechanical engineering experience, Fadi Romanos has honed his expertise through his work on a wide range of prestigious projects in both Lebanon and internationally. As a managing partner and Alusteel Group Director, he taps into this expertise by efficiently managing and scheduling all phases of the group’s projects, monitoring production and ensuring a high-performance workflow based on daily reports. He is also responsible for controlling cost and cash flow, coordinating with subcontractors and suppliers, as well as maintaining contractual records and contracts.

ROLAND ASMAR

MANAGING PARTNER, ALUSTEEL GROUP GENERAL DIRECTOR

Roland Asmar brings a wealth of expertise to his role as a managing partner and Alusteel Group General Director, honed over 19 years of experience working within the building envelope industry. He has overseen the group’s portfolio of standout projects as head of operations, managing the day-to-day activities across the global network. Ensuring Alusteel consistently works according to the highest standards of quality and performance, Roland manages quality assurance programmes for the group. While his continuous research into new technologies and alternative methods of efficiency, ensures expectations are exceeded, always with a commitment to peak standards, from design to build environments.

RODOLPH ASMAR

MANAGING PARTNER, ALUSTEEL GROUP BUSINESS DEVELOPMENT MANAGER

A success-driven innovator, Rodolph brings over eight years of experience developing and executing business development strategies, to his role as a managing partner and Alusteel’s Group Business Development Manager. With a background in international affairs, operations and human resources, Rodolph has an in-depth understanding of what each client needs. Which he backs up with proven ability to present and plan technically oriented solutions, all while maintaining seamless communication and superior standards of excellence. Responsible for identifying new market opportunities and developing strategies for further expansion, Rodolph also ensures project scopes and milestones are well defined, to successfully meet all client requirements.

RICHARD ASMAR

MANAGING PARTNER, ALUSTEEL GROUP HEAD OF OPERATIONS

Overseeing and managing all workshop operations and activities at Alusteel, Richard Asmar guarantees the high-quality of all materials and ensures company targets, goals and objectives are consistently met in terms of both time and budget. In his role as a managing partner and Alusteel Group Head of Operations, Richard has worked on a number of landmark projects, maintaining the company’s role as leaders in the building envelope industry through state-of-the-art engineering and operational proficiency. A specialist in Auto-Cad, Revit, Opticut, Office, MS project/Primavera, Chaccal, Logikal and Orga data, Richard also holds a BA in Computer Engineering and System Information.

DR. ROY ASMAR

MANAGING PARTNER, ALUSTEEL GROUP CHAIRMAN

Having built an impressive career in Material Physics and mechanics, Dr. Roy Asmar has amassed vast expertise in the production and implementation of metallic and glazed façades. He also brings a wealth of scientific building envelope engineering know-how and technical proficiency to the role, garnered through previous experience working as a professor of Material Physics, with particular specialisation in the material fabrication and characterisation fields of metals, alloys and glass. With a Ph.D. in Material Physics from Montpellier II University, Dr. Roy has been published in a plethora of acclaimed international journals. He has also been on the committee of a selection of reputed workshops and has won a number of international awards for his innovative practices, broad research and high-quality products.