2024: A Year of Milestones, Momentum, and Vision

By Rodolphe Asmar, Managing Partner of ALUSTEEL GROUP

As we approach the end of 2024, I am filled with pride and gratitude as we reflect on what has been an extraordinary year for ALUSTEEL Group. Together with our dedicated team and trusted partners, we have turned challenges into opportunities, exceeded expectations, and delivered excellence across all our projects. This year has been nothing short of transformative.

In 2024, ALUSTEEL Group achieved several key goals which have worked towards further solidifying our position as a leader in the building envelope industry. From the successful completion of landmark projects that redefine architectural and engineering standards to broadening our global footprint in new markets, this year has been a testament to our unwavering commitment to innovation, quality, and sustainability. Some of our 2024 achievements include the successful expansion of our portfolio into New York and significant milestones in the Kingdom of Saudi Arabia. This includes the completion of the Desert Rock Hotel, a world-class marvel set within one of the most breathtaking desert landscapes. Furthermore, ALUSTEEL Group has received numerous awards for its projects this year, further proving our dedication to excellence and quality. These accomplishments are not just accolades or statistics; they represent the collective dedication of our team to building a legacy of trust, reliability, and excellence.

As we set our sights on 2025, we are energised by the opportunities that lie ahead. ALUSTEEL Group is poised for further growth, with plans to solidify our presence in established markets while strategically expanding into new regions. Our focus will remain on delivering cutting-edge solutions that align with our clients’ visions, always according to the highest standards of sustainability and innovation. In 2025, we will embark on ambitious new projects, embrace emerging technologies, and strengthen our partnerships to drive transformative change in the industry. This forward-thinking approach is deeply rooted in our ethos that has defined ALUSTEEL Group from the very beginning: to deliver exceptional results while upholding the principles of integrity, sustainability, and excellence.

None of this success would be possible without the unwavering support and collaboration of our clients, team members, and stakeholders. Your trust and commitment inspire us to aim higher and achieve more with each passing year. I extend my deepest gratitude to every individual who has been part of our journey in 2024. As we move forward, I am confident that 2025 will be another year of groundbreaking achievements and shared success. Together, we will continue to shape the future, one extraordinary project at a time.

Here’s to an even brighter and more prosperous year ahead!

Scroll to Top

1
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
previous arrow
next arrow
 

Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
previous arrow
next arrow
 

Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
Slide
previous arrow
next arrow
 

FADI ROMANOS

MANAGING PARTNER, ALUSTEEL GROUP DIRECTOR

With over 17 years of mechanical engineering experience, Fadi Romanos has honed his expertise through his work on a wide range of prestigious projects in both Lebanon and internationally. As a managing partner and Alusteel Group Director, he taps into this expertise by efficiently managing and scheduling all phases of the group’s projects, monitoring production and ensuring a high-performance workflow based on daily reports. He is also responsible for controlling cost and cash flow, coordinating with subcontractors and suppliers, as well as maintaining contractual records and contracts.

ROLAND ASMAR

MANAGING PARTNER, ALUSTEEL GROUP GENERAL DIRECTOR

Roland Asmar brings a wealth of expertise to his role as a managing partner and Alusteel Group General Director, honed over 19 years of experience working within the building envelope industry. He has overseen the group’s portfolio of standout projects as head of operations, managing the day-to-day activities across the global network. Ensuring Alusteel consistently works according to the highest standards of quality and performance, Roland manages quality assurance programmes for the group. While his continuous research into new technologies and alternative methods of efficiency, ensures expectations are exceeded, always with a commitment to peak standards, from design to build environments.

RODOLPH ASMAR

MANAGING PARTNER, ALUSTEEL GROUP BUSINESS DEVELOPMENT MANAGER

A success-driven innovator, Rodolph brings over eight years of experience developing and executing business development strategies, to his role as a managing partner and Alusteel’s Group Business Development Manager. With a background in international affairs, operations and human resources, Rodolph has an in-depth understanding of what each client needs. Which he backs up with proven ability to present and plan technically oriented solutions, all while maintaining seamless communication and superior standards of excellence. Responsible for identifying new market opportunities and developing strategies for further expansion, Rodolph also ensures project scopes and milestones are well defined, to successfully meet all client requirements.

RICHARD ASMAR

MANAGING PARTNER, ALUSTEEL GROUP HEAD OF OPERATIONS

Overseeing and managing all workshop operations and activities at Alusteel, Richard Asmar guarantees the high-quality of all materials and ensures company targets, goals and objectives are consistently met in terms of both time and budget. In his role as a managing partner and Alusteel Group Head of Operations, Richard has worked on a number of landmark projects, maintaining the company’s role as leaders in the building envelope industry through state-of-the-art engineering and operational proficiency. A specialist in Auto-Cad, Revit, Opticut, Office, MS project/Primavera, Chaccal, Logikal and Orga data, Richard also holds a BA in Computer Engineering and System Information.

DR. ROY ASMAR

MANAGING PARTNER, ALUSTEEL GROUP CHAIRMAN

Having built an impressive career in Material Physics and mechanics, Dr. Roy Asmar has amassed vast expertise in the production and implementation of metallic and glazed façades. He also brings a wealth of scientific building envelope engineering know-how and technical proficiency to the role, garnered through previous experience working as a professor of Material Physics, with particular specialisation in the material fabrication and characterisation fields of metals, alloys and glass. With a Ph.D. in Material Physics from Montpellier II University, Dr. Roy has been published in a plethora of acclaimed international journals. He has also been on the committee of a selection of reputed workshops and has won a number of international awards for his innovative practices, broad research and high-quality products.